During my time at Vail Resorts, I actively participated in a collaborative effort with a team of designers to produce an Epic Passport exclusively for international media members. Our primary goal was to create a passport that closely resembled an authentic one. To achieve this, I personally engaged with our printing vendor to explore various paper samples and source premium gold foil for the cover. For the front design, I conceptualized a cross-x logomark that integrated the year of travel, the mode of transportation (plane), and the array of stunning destinations (mountain resorts). This design was then transformed into customized stamps representing each resort, offering a truly unique experience for each recipient.
Additionally, I designed an Epic Cocktail Kit that was given to our media partners and each custom tin came with a recipe card and ingredients needed to make an Epic Old Fashioned.