In my role as Lead Designer, I held a range of responsibilities, including campaign concepting, art direction, and the development of marketing materials for numerous world-class programs and iconic destinations. Working closely with the creative team, I provided art direction to ensure cohesive visual branding across various marketing channels, from print materials to digital platforms. Through my creative expertise, I crafted compelling marketing materials that effectively communicated the allure and distinctiveness of each destination, captivating audiences and driving engagement.
Designs below include the Commitment to Zero program, "One Park City" campaign, and an assortment of logo designs and other crafted elements.