During my freelance career, I had the privilege of collaborating with The Alliance Center as their trusted Graphic Design Consultant. In this pivotal role, my primary focus was on preserving and enhancing the organization's brand image by delivering visually captivating and cohesive designs.
One of my initial tasks involved revamping the "Best for Colorado" logo while ensuring it harmonized seamlessly with the existing brand color palette and fonts. This successful redesign paved the way for the creation of multiple logos that now represent The Alliance Center effectively. Additionally, I had the opportunity to develop a wide range of brand-building elements for the organization, such as iconography, data visualization graphics, signage, and more. By consistently delivering compelling visuals, I contributed to maintaining and elevating The Alliance Center's brand presence in a variety of contexts.