In 2016, Vail Resorts acquired Wilmot Mountain, a small ski resort just north of Chicago. I was tasked to rebrand the resort to fit within the “Where Epic Begins™” campaign guidelines, which had a distinctive look and feel for all urban mountain properties.
Drawing inspiration from the other resorts within the brand, and applying my understanding of the creative direction and goals, I designed and directed the rebrand over a period of several months. This included market research, logo design, color palette exploration, brand guidelines and the creation of all supporting elements.